lunetterie générale

lunetterie générale is a design studio that creates exceptional eyewear made for everyday life. they pay homage to the elegance of the classic designs through remarkable savoir-faire and contemporary aesthetics.

 

founded in 2018 by designer julien couture, atelier lunetterie générale creates wearable works of art that pay homage to cultural icons - from the sleek spitfire aircraft to the legendary studio 54. with a bold vision and relentless pursuit of excellence, lunetterie générale partnered with japan’s most esteemed factories, renowned for their unparalleled technical mastery. lunetterie générale fuses the french refinement with the bold spirit of american culture.

inspired by mid-century aesthetics, fine art, classic cinema, and film photography, julien’s designs exude a nostalgic charm and a simplicity that embodies timeless vintage style. at its core, lunetterie générale celebrates modern craftsmanship while honoring the refined elegance of the past. it is for those who seek to live life to the fullest and discover their true selves.

 

their emblem draws inspiration from the intricate beauty of japanese kamon - historical symbols that once identified noble families and samurai lords, embodying strength, heritage, and pride. today, the four triangles aspire to carry forward this legacy, crafting a new narrative in the world of eyewear.

this mark is a nod to the impeccable japanese craftsmanship that defines every pair of lunetterie générale. it’s a badge of belonging - a symbol of distinction for the community of discerning eyewear aficionados, who cherish the values of past and present, tradition and innovation.